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What genuinely gets me is that people still say "go woke, go broke" without ever thinking about why these corporations "go woke" in the first place and why they never seem to "go broke" after the fact

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The Propaganda Report tends to do pretty good coverage of this sort of thing. They've been on it for at least a couple years now. Anyone new to the concept should also look into the concept of "stakeholder capitalism". Basically, trying to subvert the will of the owners/shareholders of these companies in favor of "society/the greater good" as defined by whatever authoritarian/technocratic entity is at the helm (currently the face seems to be the World Economic Forum, and the method seems to be ESG).

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A handful of week-long angry boycotts from FOX viewers won’t solve this. What is the solution?

I’m in marketing; I think the solution is to counter-signal publicly. We need a benefactor so we can lampoon these companies with harshly negative gag ads.

As much as violence is becoming attractive, we’re not there yet. We need to Paine this one.

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